How Facebook Can Increase Your Sales

Facebook is one of the most popular sites on the Internet with billion of users. Tens of thousands of people are joining.

The big advantage to a marketer, is that you can target your advertising very tightly on demographics. Facebook ads let you target such things as gender, location, age, interest and so on. This means that instead of your adverts being displayed to anyone and everyone they are displayed to a highly targeted and focused audience that are interested in the advertised subject.

Naturally, you will get a much higher click through rate as well as a much higher take up rate on whatever you are advertising. You can target highly competitive niches for much less than you would expect to pay on, say, Google Adwords.
You also have the ability to create image and text based ads, which makes for very effective advertising.

There is the option for you to choose from two different models with Facebook, either pay per click or pay per impression. Which you choose would depend upon your business model, budget and how your target market acts. If you are expecting a high click through rate then pay per impression (CPM) can be a much more attract prospect for you.

If you are a marketer looking at getting highly targeted traffic to your website or offer, then Facebook will provide you with a very competitive solution. With good pricing, the ability to target by demographics (something you can't do with pay per click systems) and the ability to create adverts containing both text and images you can seriously boost your sales from Facebook adverts.